Let's be kids
Client
Mattel
Expertise
Creative direction, email design, visual design, marketing automation
Mattel is a leading global toy company, offering a portfolio of products that are available in over 150 countries.
The flexible framework
The challenge was to enable the company to reach clients seamlessly in five international markets, whilst keeping the communication and branding consistent.
The solution was to create a dynamic framework that would automate the process of email marketing and that would increase production efficiency.
Mattel emails
Below are examples of dynamic modules and emails that have been created through the flexible framework.
