Co-op email marketing
Client
Co-op
Expertise
Visual design, email design, design systems, creative direction
Co-op is one of the most popular supermarket chains in the UK. Besides grocery shopping, it also offers insurance products and legal or funeral services. It’s not owned by big investors, but by individual members that have a say in how it’s run.
Email design
Co-op sends various emails to millions of people every week. They are grouped by the business units and include recipe suggestions, deals and discounts, insurance, legal or funeral packages. Below are examples of modules within these emails.
Emails are a great tool to improve sales, increase leads and traffic or collect feedback. It makes a huge difference in understanding customers and enables companies to send personalised and relevant content. Here are some examples of Co-op email campaigns.
