Ziggo
Client
Ziggo Netherlands
Email automation, email design, visual design, animations, tutorials and guidelines
Expertise
Ziggo is the largest cable operator in the Netherlands, providing digital cable television, internet and telephone services to millions of both residential and commercial customers.
Design systems
With such a rich database of active clients, communicating with them in a very personal way is a key retention strategy that builds meaningful relationships. Ziggo needed a design system that would solve its problems around email automation, brand consistency and operational efficiency, whilst also reflecting Ziggo’s new visual identity.
I designed the user interface for the email framework by anticipating every possible layout that Ziggo would need to build emails. I’ve set the paddings and the styles and solved other accessibility issues, by considering colour contrasts and dark mode along the process.
Besides developing the framework, I designed an interactive guide that gives details about each module, sets rules around image requirements and treatments, character counts or paddings, providing all the necessary information for Ziggo’s email campaigns.
Design systems
With such a rich database of active clients, communicating with them in a very personal way is a key retention strategy that builds meaningful relationships. Ziggo needed a design system that would solve its problems around email automation, brand consistency and operational efficiency, whilst also reflecting Ziggo’s new visual identity.
I designed the user interface for the email framework by anticipating every possible layout that Ziggo would need to build emails. I’ve set the paddings and the styles and solved other accessibility issues, by considering colour contrasts and dark mode along the process.
Besides developing the framework, I designed an interactive guide that gives details about each module, sets rules around image requirements and treatments, character counts or paddings, providing all the necessary information for Ziggo’s email campaigns.
Email framework example
The client was launching a new national campaign to promote their new smart Wi-Fi devices and needed an eye-catching campaign. Our idea was to take the user step-by-step through the process with an engaging design that included plenty of animations.
Email framework example
The client was launching a new national campaign to promote their new smart Wi-Fi devices and needed an eye-catching campaign. My idea was to take the user step-by-step through the process with an engaging design that included plenty of animations.